Sunday, April 29, 2012

Adverse Pervertisement

If and only if I were Shakespeare, the word advertisement will be re-defined and re-coined to sound like the title of this blogpost. In a country that is obsessed with "parental" guidance at every stage of life - needless to mention no matter how old you are - marketing takes its own road to glory. More often than not, the product itself is overshadowed by the very idea of advertisement.

Unlike the past, today's advertisements are hardly a source of amusement. But most of them are certainly bemusing. What strikes me harder is that all those substandard ads are derogatory towards women. None of those groups that fight for mere 33% reservation choose to fight against male or perhaps product chauvinism. Probably some of these ad filmmakers are married to women heading those groups. Vent their anger out at work. Makes sense to me. However, the theme still remains unacceptable.

Angels fall from the sky due to Axe deodorant. Either angels are easier to get or Axe is anesthetic. After using one, I incline to support the latter reason. None of those angels that fall quite look to me as "angels". They look as if someone who never had used any whitening cream. Perhaps no advertisements in heaven, from our confident women who are in their 50s and do not understand aging, for Nivea or Olay.

After whitening cream, what? A guy will propose to the angel or at least angel-like Olay using woman. He will say it like Sid - during the convocation ceremony speech with Frooti in hand and support of the University's principal. He gets married to her with Skoda Rapid as his price.

Later in life, one day he comes back from work finds a Skybag salesman in his bedroom closet while his wife is lying on bed covered in sheet. Even a primary school kid will understand the scene today. But the salesman is shown to convince the husband that he demonstrates to his wife how good Skybag looks in their closet. The husband is amazed and wants to buy a Skybag. This one, in particular, is offensive to men as well.

What happens when both husband and wife don't trust each other? Simple. They buy Nokia Lumia mobiles. They can track each other on the move and show up in places as if they bump into each other by accident. Nokia is always a brand of trust.

When nothing works out, get Idea 3G. Being haunted in this life isn't enough for them. Be Certain of haunted in the afterlife as well. Good to know that junior B  goes to heaven.

I will stick to Airtel. Be happy in hell.

1 comment:

My Family said...

Hi Arun, You're a deep thinker.I'm still waiting for my angel to fall from Heaven so don't spoil my dream.